![]() Give visitors clear direction if you want them to click the link in your bio, follow your account or take a different specific action. On that last point: All good marketing materials should include a clear and compelling call to action. What is the first thing you want people to do after they visit your profile?.What makes your product or service unique?.Are you a local business? National? Global?.How about your brand personality: Funny? Serious? Informative? Playful?.When you’re dreaming up your bio, try asking yourself these questions - especially if you’re using Instagram for business: The best Instagram bios are short and sweet, and genuinely convey your personality as a creator or brand.įor more details, watch our video on making the PERFECT Instagram bio: ![]() What makes a good bio for Instagram?Ī good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. After reading your bio, people should understand what you do and why they should follow you. Emojis and jokes are fair game, even for professionals using the platform. ![]() It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.īecause of the limited character count, an Instagram bio needs to be concise, easy to read and informative… but don’t be afraid to have fun with it. What is an Instagram bio?Ī bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. ![]() Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd. ![]()
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